Well you could give away some of the soap as gifts to friends and family that use the soap.
I've been thinking of developing a web store in Active Server Pages, because a few people asked me about doing a web store for them in the past. I figure I could make it open source and charge them for the modifications and support. Obviously the version usuing Access won't be scalable for enterprise level stores, so I could make a free version using Access and an Enterprise system using SQL Server or Oralce which costs more. Sort of like what Red Hat does for its Linux. That way I can have a template to work off of and then add to it based on what the client needs for a web store.