Wasn't that...
the name of the hardrive mfgr? I know he named all of his boxen. What was the name of the infamous 386 to which he added the Cheetah? (Is this the original box he had when he first started his column?)
As an aside, of the various celebrity guest writers different tech rags have had over the years, my favorite has always been Penn Gillete. On the "Last Page" of which dead tree magazine?
(anyone remember his April fools article?)
The world is only a simple place to the simple.