I was willing to learn that there was a "new" product/thing called brochen which was somehow almost, but not quite, entirely unlike rolls. However, you're right in that I had strong suspicions.
Now the question is: how do you who write "brochen" pronounce it? /bro-chen/ or /bro-ken/ or /bri-chen/ or what?
Many fears are born of stupidity and ignorance - Which you should be feeding with rumour and generalisation. BOfH, 2002 "Episode" 10