That word is unknown to the Repo mindset, and anathema for the Fundamentalist. The bizness mind is the Babbitt mind. *Shallowness is how you fail at academics and go for the MBA - or phys.ed. Or President.
We 'explore' to be #1 in ____ Exploring, a word not far from exploiting.
Once we Are #1 - forget it. On to the next Exploit... but only IF.. someome else might beat us to It. Whatever the fuck It is/was.
Isn't this a lot like being famous for being famous?
* A friend, teaching Art in a HS some eons ago - sought a requisition to buy a Da Vinci book.. Art/Science, that sort of thing.
The Admin (Principal? I forget) asked:
"Who's this Da Vinki?"
(She explained)
"Well who needs a book by some dead Italian anyway?"
The mission of that school succeeded.