
Yes, there've been a number of news articles . . .
. . . about them and what they are doing. The way it works is: when a router sees any of their domains, it routes to their server, then they handle it from there. Not all ISPs are cooperating and programming their routers for the new.net domains. If there are many holdouts, new.net is history, as are the "domains" purchased from them.
[link|http://www.aaxnet.com|AAx]