Run away. Run away fast.
Run more.
Keep going.
Well, I have seen a few openings for entry-level.
Nothing for the likes of me, my skills are expensive and dangerous (in most cases, I'd qualify as that person's boss) to the people doing the hiring. "You'd be bored here" is my current replacement for "let's be friends".
Hell, you'd be better off trying to go for "web designer."
As for once you get the job, it doesn't pay very well, you are the bottom of the food chain, nobody outside your group thinks you have any special skills - anybody can write, when you get a project it's already behind schedule but you are on the critical path so when it isn't ready to go out the door it's on your desk. And you have to work with tech writers, often the worst kind of geek. But it is writing for a living. And with the right team, it can be great.
When the economy recovers, I may well go back to it. Did it for 10 years, enjoyed it most of the time.