Once they have the nubbles of a "Great Idea" between their teeth, beware anyone who tries to reach close to their mouths to dislodge it.
Case in point. Company I was with decided the product needed rebranding. Current name didn't invoke visions of sugarplums or something. Changed product name and tried to push it.
Something similar to the Borland/Imprise fiasco. Once those smart MBA types get an idea, it would take a Singapore caning to beat it out of them (and maybe not even then).