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New You would think so.
    You would think someone can overrule marketing when they have a truly stupid idea.

Yes, you would think so. But you'd often be wrong. :-)

Wade.

"All around me are nothing but fakes
Come with me on the biggest fake of all!"

New Marketing: the last unstoppable force in the universe
Once they have the nubbles of a "Great Idea" between their teeth, beware anyone who tries to reach close to their mouths to dislodge it.

Case in point. Company I was with decided the product needed rebranding. Current name didn't invoke visions of sugarplums or something. Changed product name and tried to push it.

Something similar to the Borland/Imprise fiasco. Once those smart MBA types get an idea, it would take a Singapore caning to beat it out of them (and maybe not even then).
Memory leaks, like the corners of my mind... naw, doesn't quite make the same impression
     Corporate truth - (DonRichards) - (9)
         rofl -NT - (Yendor)
         Re: Corporate truth - oxymoron, if I ever heard one. :) -NT - (a6l6e6x) - (5)
             Military Intelligence - even greater oxymoron ;) NT -NT - (jbrabeck) - (4)
                 OK you want a oxymoron war? - (DonRichards) - (3)
                     How 'bout... - (jb4) - (2)
                         And the winner is: Microsoft 'Works' [the ap, of course] :-\ufffd -NT - (Ashton) - (1)
                             Spot on. -NT - (DonRichards)
         You would think so. - (static) - (1)
             Marketing: the last unstoppable force in the universe - (wharris2)

Here we have a game that combines the charm of a Pentagon briefing with the excitement of double-entry bookkeeping. I don't get it.
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