
The "grandpa scale"
Don't remember where I heard this, but take a typical Minnesota grandfather. Send him outside and ask him what it's like:
Pretty warm -- the mosquitoes appear on air-traffic radar
Nice enough -- pleasent and sunny down through 40F and raining hard
Brisk -- Below freezing and possibly snowing (he may start wearing a jacket)
Sorta chilly -- wind chill below minus 10
Right cold -- actual temperature below minus 20 and/or wind chill below minus 50
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Microsoft offers them the one thing most business people will pay any price for - the ability to say "we had no choice - everyone's doing it that way." -- [link|http://z.iwethey.org/forums/render/content/show?contentid=38978|Andrew Grygus]