[link|http://www.mp3newswire.net/stories/2002/raising.html|Raise the barriers to entry]
Like McDonalds, they are in the business of selling a mass-market product. They want a mass-market. They don't want it to fragment. They want to homgenize the US and then deliver "product".
Of course from my view, the processing of that product looks far too much like digestion...
Cheers,
Ben