Yeah yeah, I know
But think about it. Until the last 5-10 years, anyone saying what you did would have used the word "affect". Then some copywriter realized that "imapct" had more ... impact. Now all the marketspeak uses it exclusively; they never say "affect" when "impact" can work. That, to me, qualifies it as primarily a buzzword.
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Microsoft offers them the one thing most business people will pay any price for - the ability to say "we had no choice - everyone's doing it that way." -- [link|http://z.iwethey.org/forums/render/content/show?contentid=38978|Andrew Grygus]
