Your definition is obviously different than mine. I don't equate cheap as pro-consumer. I don't think that is what you think, either, but it does seem implied by your comments above.

Apple provides a product that I like at a price point that I'm willing to pay. They are one of the few tech companies that has been able to maintain margins through the current slump. Again, I don't equate that to "anti-consumer".

You seem to think that Apple doesn't price in line with the competition. That's a legitimate reason not to buy one. However, I still think that they have a decent grip on what the general consumer population is after. YMMV.