Linux Is Going to Hollywood, and IBM Wants a Lift
By Adam Pasick
NEW YORK (Reuters) - Hollywood's latest rising star is Linux, the upstart operating system that serves as an alternative to Microsoft Corp.'s (Nasdaq:MSFT - news) Windows.
And as studios move to embrace the freely available Linux for their special effects and animation needs, technology giants are taking notice. On Wednesday, International Business Machines Corp.(NYSE:IBM - news) is set to announce its Linux Digital Studio package, made up of workstations, server computers and data storage machines.
Linux has already helped create special effects-laden blockbusters like ``Titanic'' and the animated hit ``Shrek.'' It even landed on-screen in the film ``AntiTrust,'' which featured programmers battling against a software behemoth headquartered in the Pacific Northwest.
Offscreen, among the big names considering a shift to Linux are Pixar Animation Studios Inc.(Nasdaq:PIXR - news), creators of the ``Toy Story'' movies, as well as George Lucas' Industrial Light and Magic special effects studio.
Steve Canepa, IBM's vice president for media and entertainment, said Big Blue was ideally suited to quench movie studios' Linux thirst.
``Over the next 12 to 18 months, this market segment is going to move en masse to Linux,'' he said. ``They need to move fast, they need support and they need simplicity.''
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