About the sounds.

Post #51,063 by Ashton 9/8/02 9:38:07 PM Reply	About the sounds. While I can't corroborate the story 98%, years ago I heard it from nominally believable sources within the company: 'Sony' was meant to evoke in English the idea of sonny. IIRC it evokes no Japanese association. There were some other candidates they kicked around, apparently with some real English speakers chiming in.. but clearly the sound, and a connotation of 'friendliness'- was no accident. Hey.. they Listened to Demming! (We never did) I don't think any Japanese car name was ever chosen casually, though anyone's guess how they made the final cut. (Now as to the AMC Matador and the Nova (no va = doesn't run, in Spanish). Obviously US carmakers in past, could care less what their names represented beyond our borders, whereas Japanese if anything - were/are obsessed?) Ashton who hasn't the foggiest either, what Camry or Celica might be trying to evoke.. but damn sure grok what Acura intended: and, it wasn't a lie. Fortunately. (Also their Legend, a name they discontinued about as wisely as HP went to #@#$% pompously meaningless Agilent* -- has indeed become its own connotation, as one of the best built cars ever: 250K+ miles is routine, now. Ashton
Post #51,075 by static 9/9/02 12:23:35 AM Reply	Japanese contractions. It's know that owners of a language will modify a language over time for various reasons. Many of these changes are seeded in "butcherings" or contractions. I'm sure you all know how English contractions work --- well, Japanese ones work very differently. What they do to English words is a good example of what they do to their own words! Company name example: the famous name "Nikon" is a contraction of "Nippon Kogaku" with a "-n" suffix added for euphony. But I've heard a variation on the "Sony" story before, too. Wade. "Ah. One of the difficult questions."
Post #51,095 by a6l6e6x 9/9/02 11:37:37 AM Reply	Datsun. Have you heard of the Japanese auto manufacturer that went to a German advertising agency to get them to come up with car name? When the Germans asked how much time they had to do the work, they were told "by end of the next day". "Dat soon?" they replied. Sorry, couldn't help it! :) Alex Windows NT crashed. I am the Blue Screen of Death. No one hears your screams.

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