Pioneers get the arrows, yadda yadda
. . . there can't have been more than a (small) handful of .com companies that made any sort of profit, and most of them went belly up anyway.
It sure seems to me that the traditional "brick and mortar" companies, to coin an annoying phrase, got the biggest reward in the whole dot-bomb craze. Several simply waited for the vulture capitalist to bank roll an obvious failure and let them do the initial development shake-out of a web store front. Then, when it looked a little more stable, they put up their own front with the distribution channels already in place. Several examples that come to mind that I've actually used are Best Buy, Lowes and Barnes & Noble. Whether or not these ventures actually make money or not, I have no idea. But at least they add value to me.