I haven't been in the aus.dvd newsgroup for a while, but I suspect the ACCC might be looking for a way to apply it to DVD region coding. A court ruling would be best, but that would require a court case. So I bet the local publishers and distributors are trying to think up ways to not attract the ACCC's attention over this in court.
Then too, there have been rumours for many many months that the ACCC is thinking about investigating the movie houses over the region coding, with the intention of citing it as a Restriction of Trade and thus illegal under our Trade Practices Act. It would be interesting to see the ACCC effectively take on Hollywood...
Wade.