The reason Wall Street takes itself so seriously ...
... is because so many other people keep telling it to. It's just like popularity: People are popular because they are popular. As soon as the general consensus is that someone is no longer popular, they're not. IOW Wall Street has influence because Wall Street has influence.
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Microsoft offers them the one thing most business people will pay any price for - the ability to say "we had no choice - everyone's doing it that way." -- [link|http://z.iwethey.org/forums/render/content/show?contentid=38978|Andrew Grygus]