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New I think other things drove (pardon the pun) SUV's.
An SUV is classified as a light truck and isn't subject to CAFE fuel mileage standards like regular cars are. A station wagon was classified as a car, and the auto manufacturers found it pretty hard to squeeze them into the standards. When the family of five went to buy transport, rather than buying the trusty 'ole station wagon they either had to squeeze into some other car (all of which were getting smaller and smaller - no more "built like a tank" roomy 1971 Buicks) or ... hmmmm, what's this thing over here?

Boxy vans were "in" for a while, but geez those things looked (and look) ugly. They tried to sleek them up and make them sexier, which worked somewhat, but whoever it was that came up with the SUV somehow had the right combination of looks and room and people started getting the damn things even when they didn't need them.
New Selling deathtraps is part of marketing.
Specing the right combo of features and appearance is what marketeers are paid for. Convincing people that a 20% improvement in surviving a head-on is worth accepting a 500% increase in likelihood of being killed in a roll-over** - that's marketing at it's finest. Convincing the prols that 12 miles/gallon is normal and completely acceptable is marketing beyond the call of duty.

Listen, I don't have a (working) TV, but I see the SUV ads over at Tinhorn Flats when I stop for a beer, and let me tell you, the emotional manipulation I see there is totally beyond the pail. Anybody tries to justify an SUV to me, by any means whatever, I picture those ads and say "Yeah, Right".

**Firestone tires accounted for just 14% of SUV rollover deaths.

[link|http://www.aaxnet.com|AAx]
New Re: Selling deathtraps is part of marketing.
I'm trying hard to both try to reason out the "why" of SUV's and rationalize how it is that they became so big, so prevalent.

I *hate* it, going into a grocery store parking lot, parking, coming back, and finding I'm surrounded by SUV's that limit my visibility to zero when I'm trying to back out of my parking space. (Introduce some regulation requiring mirrors on SUV's? Har har.)

CAFE is a failure anyway; we use more oil than ever before. Apply some mileage standards to SUV's, and the auto companies would find some way around it anyway. With the exception of pollution control devices like the catalytic converter, we'd be better off (IMO) without CAFE entirely. (And I'm sure you can make arguments that those converters are more expensive in disposal than a non-equipped car.)

The law of Unintended Consequences: Gubmint makes laws, people follow them to the letter. The letter never being what was intended. ("Homeland security department"? Oh god.)
The lawyers would mostly rather be what they are than get out of the way even if the cost was Hammerfall. - Jerry Pournelle
     Some articles on Palladium - (drewk) - (9)
         Kearns objects to Palladium - (imric)
         The problem is that MS Marketing has too much control. - (static) - (7)
             'Want' might have nothing to do with it - (tjsinclair) - (2)
                 "the fix is in" - (imric)
                 No paranoia at all - (drewk)
             Not at all - (Andrew Grygus) - (3)
                 I think other things drove (pardon the pun) SUV's. - (wharris2) - (2)
                     Selling deathtraps is part of marketing. - (Andrew Grygus) - (1)
                         Re: Selling deathtraps is part of marketing. - (wharris2)

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