Chose your parents carefully.
If you didn't get that part right, the answer is pretty consistent:
- Risk. If you're afraid of failure, you're done - get a job. If you fail, you start over with a new angle as many times as it takes.
- Promotion, promotion promotion, and after that, more promotion. If you can't blow your own horn, for sure nobody else will.
Some depend also on a very flexible concept of ethics, but this is dangerous. Ethical "flexability" can produce spectacular results, but they often lead to an equally spectacular fall. Only those born rich are immune to issues of ethics.
Years ago I gave a talk about the Internet to a bunch of unemployed engineers. They were all hopeful it was the magic bullet they needed, but when I got to the part where I told them all their efforts would get nowhere unless they
promoted their Web site without mercy, the moans and groans were audible.
Everyone's looking for a magic way to make a fortune without selling. "No selling" is a constant theme of fraudulent "get rich quick schemes". Unfortunately, you have to get out there and sell, sell, sell the product, even if the product is yourself.
