The jug itself claims otherwise, describing benefits not available from sodium hypochlorite and water alone. By comparison in use, Clorox contains some powerful surfacants at the least

Take my experience with bed sheets. Long soak in Agent Orange (citrus based cleaners) and the first agitated rinse the water is filthy. Three more rinses, it's finally reasonably clean. Then a strong bleach soak. With regular bleach, it doesn't make much difference. With Clorox, the water becomes just as dirty as it was at the first agitated rinse.

With the regular bleach, the sheets still look grungy. With Clorox, they look almost factory clean.

So you guys can claim there's nothing but water and sodium hypochlorite all you want, but I have direct experimental evidence that isn't true - so I'm going to ignore you.