He's exploiting the common man's idiocy, bigotry, xenophobia and inability to see things clearly and come to a logical conclusion about anything in order to achieve power. They shouldn't have a say, but they do. And he is exploiting them. Mind you, he is a stupid as they are, he just happened to win the lottery of birth. So, TBH, I cannot say for certain if he is exploiting them or is just one of their kindred spirits.