It just might signify a willingness to overcome the perennial chestnut of, the Right way, the Wrong way and ... the Army way. Admitting that you don't knoe Everything - is surely an initial step towards Enlightenment. Hearing (a certain amount of) revolutionary (!) alternatives to stuff seemingly set in mental concrete: what could be bad about that?
It could be a sign of maturity, even - so much of military rote is based upon that precious idea of conformity, homogeneity (they Do wear uniforms, y'know? ;-), and the great catchall to stifle discussion: tradition. There are occasions when a small breath of innovative common sense - couldn't hoit?
I'd give the ad a conditional thumbs up ^^^
Ashton