>>> ...Thermonuclear War on the Meanings of Words

This recent Frontline interview is very interesting:

http://apps.frontline.org/trumps-road-whitehouse-frontline-interviews/transcript/frank-luntz.html

He's the guy who wrote:

https://www.amazon.com/Words-That-Work-What-People/dp/1401309291/ref=sr_1_1?s=books&ie=UTF8&qid=1485487711&sr=1-1&keywords=words+that+work

No matter what you may think of him, words actually have power, and we are seeing the results of that now.