like that, might hit them in their weakest concept: ROI? but I've inferred that it's impossible to guess w.t.f. happens inside the grey-cells of wannabes, so ..Luck! that the nerve struck proves beneficent.

Full werethy was he in his Lourd'es wer'res and thereto had he rydden, no man ferre.
(Apologies for transliteration of what was once Engrish Knight-speak; let him who has heard it properly spoke, cast the first stone.)

It seems that currently most of our lances are aimed at the most incomprehensible mindsets ever to disgrace a planet, locally and elsewhere. Are we pre-Elizabethan yet?
thus all the way back to Tower of Babel. (I cease reading most political polemics du jour, at about the third inserted-cliche; preserves endorphins.)