Agreed, but this is a bit different
AMD is hanging on a thread.
The only reason Intel doesn't finish them off is that then they'd have to deal with anti-trust issues. Every time AMD comes out with a performance jump, intel giggles, and releases the next processor that they already had waiting. The days of the opteron kicking intel's ass are gone.
So what market place is next for them to eat? Every company that uses Intel CPUs can be replaced with intel motherboards, and intel gets all the profit. They will scramble, and attempt to compete using AMD chips, but the global package of a default motherboard with default graphics and default network connection from intel will satisfy 95%(+) of the market, and they will do it cheaper than selling it to a MB maker who then integrates their chosen chipset.
The few INDIVIDUALS who care (and they are VERY few) will not pony up for those swappable CPU boards. Those are HIGH end equipment. And those on the other side of the equation already are spending big bucks, no reason to make them cheaper until AMD comes up with something that competes, and even then it doesn't matter since the vast majority of big spenders will go for the known long living company, not the one that could disappear tomorrow if intel chooses it.
Follow the money, not the technology.