
I "get it" and completely disagree
the rule as it stands does not force bag fees and other ancillaries into the price, just taxes and surcharges and they were all already disclosed before you paid.
So you knew EXACTLY what it cost when you bought it...and were aggravated that it didn't match the $29 number in the newspaper. HOWEVER, the fact that it didn't match that was NOT the fault of the airline, now was it?
Same as the fact you don't pay $999.99 for that 60 inch TV at best buy is NOT the fault of best buy.
So, either force it across the board, or this is simply a case of picking on a convenient scapegoat (who loves the airlines..even though the biggest pita re: air travel is TSA (gov) and now price mismatch due to high taxes (again gov)) OR the guy at Spirit is right and they plan on hiking airline taxes and this would be a great way to hide it.
Sure, understanding today's complex world of the future is a little like having bees live in your head. But...there they are.