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New I (the consumer) know MOST products may have some tax
They are based on what state (and sometimes what locality).
And we usually know what % to expect.
And we don't expect additional individual fees/taxes above that baseline.

I have NO IDEA what plane tickets cost until I've hit the final checkout, and sometime even then I'm not sure.

This is an "about damn time" rule.
New That's fine, but...
I think the point is that the taxes should be shown separately, not wrapped up in the supposed base cost without any way of knowing what comes from where.

I would support a full disclosure at the point of selection as long as it's clearly shown what is fare, what is tax, what is an additional charge, and so on.
Regards,
-scott
Welcome to Rivendell, Mr. Anderson.
New Agreed - show the breakdown
There is NOTHING stopping them from showing it according to the article, just that the Airline PR guy was blathering about it being buried. Unbury it and quit bitching.
New Then you are buying on the wrong site
the airline sites all give est. of taxes and fees...and comparison sites such as orbitz list in in the first availability view.

You have ample opportunity to understand the full price before you buy a ticket.
Sure, understanding today's complex world of the future is a little like having bees live in your head. But...there they are.
     Fight over full-fare rules takes bizarre turn - (lincoln) - (31)
         Not at all bizarre - (beepster) - (13)
             I (the consumer) know MOST products may have some tax - (crazy) - (3)
                 That's fine, but... - (malraux) - (1)
                     Agreed - show the breakdown - (crazy)
                 Then you are buying on the wrong site - (beepster)
             The bizarre part - (lincoln) - (8)
                 Re: The bizarre part - (beepster) - (7)
                     The article didn't say anything about "base fare" - (drook) - (6)
                         They do that already. - (beepster) - (5)
                             Think of a "normal" traveler - (drook) - (4)
                                 You've just stated his point - (beepster) - (3)
                                     It's a stupid point, IMHO. - (Another Scott) - (1)
                                         Well then, for consistency - (beepster)
                                     A few thoughts - (S1mon_Jester)
         I don't have words for the idiocy of this stance. - (static) - (16)
             Why only the domestics are screaming... - (scoenye)
             It's a marketing thing. - (Another Scott) - (14)
                 Somewhat - (beepster) - (13)
                     You're not getting it - (drook) - (2)
                         I "get it" and completely disagree - (beepster) - (1)
                             What difference does it make? - (drook)
                     So what's stopping them listing the taxes? - (static) - (9)
                         Perhaps, - (beepster) - (8)
                             Airlines are special - (crazy) - (7)
                                 Why? - (beepster) - (6)
                                     Listen closely ... I'll type slowly - (drook) - (4)
                                         Pay attention - (beepster) - (3)
                                             The problem with this discusion may be... - (Another Scott) - (2)
                                                 The continuing problem is - (beepster) - (1)
                                                     No, the problem is customers don't know the price. - (Another Scott)
                                     It's a broken solution to a broken problem. - (static)

Yeah, let's watch the lamp. It's more fun and less predictable.
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