I'm on this dating site, OKCupid.com.
The way it works there is you answer a bunch of questions. The answer includes your answer, the answer you would like from the other person, how important their answer is to you, and whether you would like your answer to be private. If you go for private, you can't see anybody else's answer.
Some database math occurs, and you get compatibility scores. The people who run the site go into some detail about the process and some of the statistics on their side-blog. They completely smash the idea of astrological compatibility with statistics so solid they look fake. Several of you guys might find the statistical analysis stuff interesting. I actually got sucked into the dating (met two, two second dates so far) by the math geekery.
The questions are supplied by the users, and if your question gets answered a lot, it moves closer to the start of the survey. There are several thousand questions.
But I digress. And how. Sheesh.
Anyway, one question that comes up is "which is bigger, the Earth or the Sun?" and it is a little shocking how many women (I've got no clue on men's answers, you only see the answers for potential matches who answered publicly) say Earth. Even women who come off otherwise as fairly smart.