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New Why CafePress does that
It's a limitation on the free service, to get you to buy the paid-for service.

I don't think it is a great idea, I think they ought to keep their incentives aligned with those of their users by making their money when the users make money: when product sells.
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Why, yes, I did give up something for lent. I gave up making sense.
New Absolutely
You're clearly right, I remember thinking that when I set it up. The problem is that when you're first setting it up you don't know if you're ever going to sell anything. And by limiting you to one design per product type, they're making it much less likely that you ever will.
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Drew
     How have I not noticed Zazzle before now - (drook) - (6)
         nice! -NT - (boxley) - (1)
             Wish they had an option for a camo shirt -NT - (drook)
         I thought govt. agencies couldn't hold a trademark - (drook) - (1)
             uncle sams misguided children strikes again! -NT - (boxley)
         Why CafePress does that - (mhuber) - (1)
             Absolutely - (drook)

It's mercifully free of Britney Timberlake, Backstreet II Men, and Whitney Dion.
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