Pay attention as you watch the catchy new music video from the mega-star rapster Jay-Z, "Blue Magic", and see if you can't spot the product placement. It is not a fancy car that he is endorsing \ufffd although both his rides, a Rolls- Royce and soft-top Bentley, are plenty spiffy \ufffd but rather a currency \ufffd and it is not the dollar.
Like so many in the hip-hop genre, the song is a celebration of ostentatious wealth. But capturing the attention of commentators in this clip, shot in the glimmering, neon-lit canyons of New York City, are the repeated glimpses of flickering wads of \ufffd500 notes. Jay-Z has thus performed a currency defection: the dollar is not just down, it is out. The euro is the new bling.
-- [link|http://news.independent.co.uk/world/americas/article3169653.ece|http://news.independ...rticle3169653.ece]