This is why programs like Panaroma and Four Corners win awards and viewers and are around a long long time. (Pity I can't think of a US show like that. :-/)
The Australian Broadcasting Corporation started ramping up it's news advertising a few year ago. They were promoting the fact that they do more than sensationlist headlines, which is, of course, true. IMO they didn't need to improve: they only needed to tell people how they were better. :-)
Wade.