He pushes a political agenda, but ratings come first. As with [link|http://z.iwethey.org/forums/render/content/show?contentid=219460|Neil Boortz], his primary objective is to get ratings and advertizers. His shtik involves "conservative" opinions, but it's secondary.

However, when Republican politicians align with him (as they often do), or he aligns with them (as he usually does), then he carries much more weight than as a simple entertainer.