is a rule that forbids a manufacturer from telling a retailer the lowest price it can charge for that manufacturers product.

Where you see this, every day, is with items such as Apple Computers, video games and consoles, etc. Essentially, mfrs who wanted to operate like this and could build the channel had already worked around this rule. It allows specialty operators to do the same within the existing retail infrastructure.

I don't share the same concerns as the minority opinion that this guarantees higher prices. It simply adds one more line item to the negotiations between manufacturer and retailer.

What it does from a legal standpoint is actually put the cases closer to the actual problem by pushing them further down the court structure. I expect that we will probably see an uptick in the number of cases actually brought forward...which may indeed have the exact opposite effect feared by the dissenting opinions.