[link|http://www.amazon.com/Richistan-Journey-Through-American-Wealth/dp/0307339262| Richistan: A Journey Through the American Wealth Boom and the Lives of the New Rich] Robert Frank (Author)
Author on NPR just this AM; anecdote -
while travelling around Old Greenwich CT, where the arbs and merger folk play with their hoards - he was at Ferrari dealership. Stone mason walks in (author already had wigged to fact that - no longer are 'clothes' to be assessed - to discern a billionaire.)
Had a little chat with him. Seems that so many of the folks what gets all all them tax breaks are tryin to outdo each other - locally, with stone walls, fireplaces.. other Visible appurtenances - that --- the guy is now beyond that piddling 'millionaire' status.
(Tip for the entrepreneur: marketing hardened compounds for those needing to store all the stuff they've ripped off from the other folk - hmmm IT needed too? to run the security camera banks and check the auto-machine-gun robots for virii; helicopter, boat electronics... service the car Glock, the bedroom Glock, the yacht Glocks ... )
And so it goes