I researched that yesterday. Petrossian is an importer and distributor of caviar so "Petrossian caviar" can be anything they sell. They list "caviar" from about $900/k to at least $7400/k, so if you stick to mostly the cheap stuff you can still advertise "Petrossian caviar" and keep the price down.
Of course I don't know how much recognition and prestige Petrossian has outside New York City.
I was wondering what the hell the attraction could be
And then I re-read the title and realized you weren't talking about Petro-Russian caviar. I was picturing some kind of Vaseline based food product. A disturbing picture that was.
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