The main character in Thank You For Smoking is the lead spokesman for a tobacco industry organization. He has spent years taking on policians, doctors, talk-show hosts, cancer survivors and anyone else who wants to take a shot at him, and he usually comes out on top. Why? As he tells his son, as long as you argue right, you're never wrong.
My favorite scene was when he demonstrated that point.
Joey Naylor: So what happens when you're wrong?That sums up so much of modern politics. Never have the argument your opponent wants to have. Always have the one you want to have. Sure, you'll end up talking past each other. It's not because you're stupid; you're both just playing the same game.
Nick Naylor: Well Joey, I'm never wrong
Joey: But you can't always be right?
Nick: Well if it's your job to be right then you're never wrong
Joey: But what if you are wrong?
Nick: OK, let's say that you're defending chocolate, and I'm defending vanilla ... now, if I were to say to you, "Vanilla is the best flavor ice cream," you'd say ...
Joey: No, chocolate is.
Nick: Exactly, but'cha can't win that argument, so, I'll ask you, "So you think chocolate is the end all, and be all of ice cream do ya?"
Joey: It's the best ice cream; I wouldn't order any other.
Nick: Oh, so it's all chocolate for you is it?
Joey: Yes, chocolate is all I need.
Nick: Well, I need more than chocolate. And for that matter, I need more than vanilla. I believe that we need freedom and choice when it comes to our ice cream, and that, Joey Naylor, that is the definition of liberty.
Joey: But that's not what we're talking about
Nick: Ah, but that's what I'm talking about.
Joey: But ... you didn't prove that vanilla is the best?
Nick: I didn't have to. I proved that you're wrong, and if you're wrong, then I'm right.
Joey: But you still didn't convince me.
Nick: I'm not after you. I'm after them [points to people walking by]