Here is a *person* with mondo credentials in Use of Her Brain, with examples of her er 'creativity', demonstrated ability to umm, 'communicate' + yada + cha cha cha.

What she was talking about was: that Experience and Ability are not merely undervalued, via the HR Menu du jour - they are a Liability. The criteria now seem to be right out of Werner Erhard's {pseudonym for John Rosenberg} EST-fraud. (ie Toilet training for adults.) And as banal.

RTFM

I think she made her point though - your experience/performance is ~irrelevant; en fin - all you can do is Guess.. why you did or did't make it. Whatever you want to call that, I'd start with broken -- especially for being pervasive. (You expect to hit the occasional weirdness in hiring approach -- but who'da thunk it's everywhere.)

And of course - *I* am incompetent re any experience of latest trends; all I know er, circumstantially? is the strange cloud of incomprehension I've encountered on a few social occasions.. later explained by, ~"oh, she works in HR at ____" Not quite a QED, but