[link|http://www.EatTheWhales.com/|EatTheWhales.com] is a PETA site which attempts to explain their reasoning. Beware, in typical PETA fashion there's lots of gruesome pictures of butchering...
Are We Serious? You Bet!
Many people are quick to condemn the Japanese, Norwegians, Makah, and other whale-killers, while ignoring the greater suffering contained in buckets of chicken wings or fish sticks that they "harvest" at the drive-thru and haul home from the meat counter. It's not that the whale-eating nations are blameless, given that all over the world, a vegan diet is easy, fast, nutritious, tasty, cheap, convenient, environmentally friendly, health-promoting, and kind. But, whale-eating is definitely one of the least cruel of all distasteful flesh-eating habits.
This ranks up there with their "Got Beer?" campaign to get college kids to drink more beer because it's better for them than milk.
PETA lost my sympathy when they went (in my mind anyway) from arguing that animals should be treated with care to (practically) arguing that all animals are equal to humans....
Cheers,
Scott.