That is - in a culture which worships 'success' no-matter-how:
He saw (and said) quite starkly, the way to become really rich (er, before M$ and the time of legions of the suited gullible) is to start a new religion...
He did. And did. Same patron saint as Billy's: Paul Joseph G\ufffdebbels. And he got a freebie: immortality. His boys n'girls are still out there buying their Clears so's to become The Clearest One of All..
Oh.. and they dress rilly well, too.
Who needs orgasms when ya gots yer Orgones?