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New A Google AdWords property = CPC
With an AdWord advertising campaign with Google, you select an "AdWord" that you want to be a trigger for your ad to appear when someone does a search or visits a site with Google ads. There are only a few ads that can appear at any time, so whether your ad appears (and where it appears in the list) depends on how much you're willing to spend - your CPC = Cost Per Click bid. If you're willing to give Google up to $5 when someone clicks on your ad, then you'll be more likely to have the ad appear than someone who's willing to give them at most $4.

This doesn't mean that if you bid $5 you will pay $5 for every click though. There's other things involved, like the "quality" of the keyword (e.g. more restrictive terms have higher "quality" than more general terms), what others are bidding, and some other stuff.

Popular terms cost more.

When I first set up the "Microsoft is guilty" Adword, I was told that I needed to bid at least $5 to have the ad appear. But there are exceptions in the fine print...

More info is available at [link|http://www.google.com/adwords/learningcenter/text/index.html|Google's Adwords Learning Center].

I've also noted that, at least for me, doing a Google search on "microsoft is guilty" has our MSiG forum show up 5th in the list of results, so putting up an ad for that probably isn't necessary.

There's a whole bunch of stuff that goes into these advertising decisions that I didn't appreciate before. No wonder Google has so much invested in it...

HTH a bit.

Cheers,
Scott.
New Recommend form be renamed (new thread)
Created as new thread #254317 titled [link|/forums/render/content/show?contentid=254317|Recommend form be renamed]
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Purveyor of Doc Hope's [link|http://DocHope.com|fresh-baked dog biscuits and pet treats].
[link|http://DocHope.com|http://DocHope.com]
     Please don't overdo the clicks - (admin) - (42)
         I'm considering buying an ad. - (Another Scott) - (21)
             I think you can limit that. - (admin) - (20)
                 I've done it - Got LRPD? - (Another Scott) - (19)
                     I've learned a few things. Should the ad appear elsewhere? - (Another Scott) - (14)
                         I think we're a "horde", not a "hoard". -NT - (altmann) - (1)
                             Ack! At least we're not "whored". :-/ -NT - (Another Scott)
                         arstechnica.com - (inthane-chan) - (1)
                             Thanks. -NT - (Another Scott)
                         I'm confused... - (jb4) - (9)
                             I had to edit it. It takes a few hours to be re-approved... -NT - (Another Scott) - (8)
                                 It came. I saw. I clicked. - (jb4) - (7)
                                     It's out on the greater web now... - (Another Scott) - (6)
                                         How 'bout "Microsoft is Guilty"? -NT - (jb4) - (5)
                                             Good one, seconded -NT - (drewk) - (4)
                                                 Good idea. Whew! $5 bid required. - (Another Scott) - (3)
                                                     Pardon my iggerance, but what's this "$5 bid"? -NT - (jb4) - (2)
                                                         A Google AdWords property = CPC - (Another Scott) - (1)
                                                             Recommend form be renamed (new thread) - (drewk)
                     Just send it to Greg. - (admin) - (3)
                         But then we'd have to suffer with the Fart button... - (Another Scott) - (2)
                             I turned off image ads. :-) -NT - (admin) - (1)
                                 Woot! :-) -NT - (Another Scott)
         I'm limiting myself to once per day assuming regular usage. - (inthane-chan)
         how can one NOT click the fart button? -NT - (boxley) - (2)
             Truth. -NT - (admin)
             ICLRPD (new thread) - (jb4)
         Are they on currently? - (inthane-chan) - (5)
             The ads? Yes. - (admin) - (4)
                 D'oh! - (inthane-chan)
                 Due to the overwhelming removal - (folkert) - (2)
                     I just whitelisted z.iwethey.org -NT - (inthane-chan) - (1)
                         I needed to do the pagead2 - (folkert)
         Re: Please don't overdo the clicks - (jb4) - (1)
             Do what you gotta do... ;-) -NT - (admin)
         I love what my .sig does to the Goooooogle ad server. - (jb4) - (4)
             It apparently thinks I like fart jokes. -NT - (inthane-chan) - (3)
                 Me too, Thane, me too. -NT - (imqwerky) - (2)
                     Seems like they can read your mind, huh? -NT - (ben_tilly) - (1)
                         Knows target market => Serious AI going on there! -NT - (ChrisR)
         I've turned them off - (tuberculosis)
         ads off for me - (rcareaga) - (1)
             It may be easier to make it up at the party... -NT - (ben_tilly)

This may also found a Chair at yer fav oyster bar and Chair-filling establishment.
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