It seems the Hooters franchise owner has identified an opportunity in the sex industry - brand name recognition - but hasn't the courage to tell the franchise employees upfront that this is what they're doing. They could avoid all these misunderstandings if they tell new applicants that they're a new form of bordello. What they're encouraging is not a sin but the dishonesty and bullying sure are.

The sad thing is they could sell a corporate, business model of prostitution as a virtue to potential employees. Not just the menacing bouncer in the background in typical bordellos but also training in sexual techniques and STD awareness; nationwide, customer filtering databases; healthcare benefits; subsidised gyms and creches; cosmetic surgery with favourable loan repayments; legal services against customers-turned-stalkers. They might even become an institution and be regarded as the standard training for the industry.

I'm not a business analyst but I can only see room for one corporation in that industry. Not everyone will like the Hooters atmosphere, so there will be plenty of scope for independents. I can't see a danger of monopolisation.

An organisation that is dishonest to its own members is truly a sin.