Use something else. Do your due diligence when making your software selections, and decide what restrictions you can and cannot live with.
Whining about the licence is like whining about the fact they wrote it in C++, Pascal, or Object COBOL: pointless.
And, honestly, who cares what "business" chooses? If you're that bothered about "business", why are you trying to get something for nothing? Pay up, like a proper little consumer!
A point you MUST remember is that the FSF gives not a flying fuck what "business" wants or needs. They're about Free Software, for their definition of "Free".
The software landscape is a Darwinian place; if the GPLv3 is so disastrously restrictive that no-one wants to use it, then no-one will.
Sure, people will be around to go, "I told you so", but the FSF is equally likely to respond "And?".