the game industry is trying to gain some respectibility and credibility. They bring in tonnes of cash and still get no respect. Games are "educational" is the cry. Sure they are. The question is: what is being learned? Followed closely by: do we want people to learn that? and what could they be learning instead?
When you can control the definition of 'intelligence'
then you you've got 'learning' in your pocket; ('course.. Karl-Rove-on-truth /serum? leaves all these amateurs in the pixie-dust of the Magick Kingdom.)