They started making a bit of a fuss about using non-Epson ink, enough that Australian Personal Computer contacted them and asked what was going on. Epson Australia said that they were getting a substantial number of printers in for repair in their service centre that had been damaged with non-Epson ink. This was costing them money and reputation. The solution they chose was to shift their advertising to emphasize the need to use only Epson ink.

Wade.