I wonder what was in the book that caused Jobs and Apple to take this action.
I don't think is works as well there.
YMMV.
Oh, and the book isn't due out for another month, so this may be an example of one of those weird [link|http://www.answers.com/topic/english-verbs|past/future imperfect] things in English (talking about something in the present that happened in the past that we won't know about until the future).
Cheers,
Scott.