It's been around for years, but has a severe logical flaw. Fuel efficient vehicles are generally smaller and lighter, causing less wear on the infrastructure and less traffic conjestion than larger heavier vehicles.
I'm sure this theory is promoted by and somehow financed by the auto industry, who's large heavy fuel guzzling SUVs are obscenely profitable because people stupid enough to buy an SUV are stupid enough to overpay for it. The Ford SUV factory is the most profitable manufacturing facility in the western world according to many reports.