
Possibly only where they see an advantage
LA (Hollywood) area they set up movie themes, Houston: Space themes. These are areas where the theme matches a primary draw to the area.
I'm kinda surprised that Frys San Diego didn't do an ocean theme, but I guess the store is too far away from Sea World and the beaches. Maybe a safari theme with the SD zoo and Wild Animal Park in the area.
~~~)-Steven----
"I want you to remember that no bastard ever won a war by dying for his country.
He won it by making the other poor dumb bastard die for his country..."
General George S. Patton