It will be a few more weeks before we know exactly what went wrong with the 2004 exit polls. But this much we know right now: The resulting furor was the best thing that could have happened to journalism, to polling and to the bloggers who made this year's Election Day such a cheap thrill.
That's because the 2004 election may have finally stripped exit polling of its reputation as the crown jewel of political surveys, somehow immune from the myriad problems that affect telephone polls and other types of public opinion surveys. Instead, this face-to-face, catch-the-voters-on-the-way-out poll has been revealed for what it is: just another poll, with all the problems and imperfections endemic to the craft.
I've always been skeptical of them.
"Perot won 32.87% of voters who love their children, while Clinton won 54.26% of voters who love their pets."
:-/
Cheers,
Scott.