A person, I will call him "Bob" (pick "Martha" if you want), receives a special pair of glasses in the mail that look like those [link|http://www.gagworks.com/index.asp?PageAction=VIEWPROD&ProdID=394|X-ray glasses] sold in kid magazines. Except, these ones have a big "W" to connect the two lenses: --OWO--
Anyhow, Bob just happens to be watching the TV news of destruction and beheadings in Iraq. When Bob puts on the W glasses, he sees Iraqi's dancing in a circle holding hands with G.I.s, and Iraqi children outside the circle are tossing flowers at them.
Then the news shows a factory closing where people are walking out and the gate being locked behind them. Bob puts on the W glasses and then sees factory workers coming to work in BMWs. (They are dressed in the same uniforms as the previous view and carrying the same kinds of lunch boxes; that is how the audience knows they are the same people.)
An image of Saddam is then portrayed on the news. When Bob puts the W glasses on, Saddam becomes Osoma Bin Laden, holding a nuclear missile with an evil smile.
The want ads are thin and flimsy. Put on the W goggles, and they are as thick as a phone-book.
It can even be a web Flash presentation, far cheaper to make and spread than TV.