That's the basic technique.
Microsoft is like a bulldog. Ugly as all Hell, slow, cantankerous, and tempermental, but once it gets a deathgrip on something, you need to kill it to unclamp the jaws.
They are pretty much always listening for some "percieved need" that matches their goals - and when they see it, they'll jump on it, especially if nobody else is.
"He who fights with monsters might take care lest he thereby become a monster. And if you gaze for long into an abyss, the abyss gazes also into you." - Friedrich Nietzsche